Evolving out of Op and  Pop into New Media, Paul Emile Rioux   is evolving his own particular style of art. From Pop symbols, labels and identity markers, Rioux reminds us that the language of art has moved still further along from its early beginnings in the 1970s. What was once a fixed image now can be manipulated and transformed within the matrix of the computer screen. Pixels can be expanded until they attain their own beautiful tenor. What Pop was, and what Op was, become a new hybrid artform.

Shape, colour, flux , flow, with a fluid in-matrix non-object based language develops. This new media application of otherwise natural symbols reminds us of the links between primitivism and Pop culture, and how unconscious and deeply rooted such features as the tendency to organize shapes, develop symbols with a hieratic meaning, and to read into the ordinary a deeper meaning.... We are reminded of Vasarely, James Rosenquist, Andy Warhol, but Rioux makes no attempt to copy or imitate. The Op Pop is a pretext to play on and with form, colour, the context per se.